Brian Robbins CEO Of AwesomenessTV Stepping Down

Brian Robbins
Getty/Laura Cavanaugh




Brian Robbins, the CEO of $650 million YouTube powerhouse AwesomenessTV, is stepping down.

AwesomenessTV started in 2012, as a YouTube channel focused on teens and tweens, but has evolved with the digital video landscape and now has shows in places like Verizon's Go90, YouTube Red, and even Netflix. It's one of the companies the media establishment is betting on to capture the interest of the next generation of smartphone-addicted video customers.

AwesomenessTV's ownership structure has changed over the last few years. In 2013, DreamWorks Animation bought it for "at least $33 million," according to Variety
. When Comcast
bought DreamWorks, it took over the majority stake. But Verizon
and Hearst also own a piece of AwesomenessTV, to the tune of 24.5% each. Verizon's investment
valued the company at $650 million
.

Brett Boutier, AwesomenessTV's president, will now take the reins of the company.

In a memo to staff Wednesday announcing his departure, Robbins didn't give much away. �After an amazing ride, five fantastic years building an awesome company and brand alongside an incredible team of people, the time is right for me to pass the baton and seek new challenges,� he wrote
.

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