YouTube Gets Social With In-app Messaging

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BI Intelligence

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.

YouTube has officially launched an in-app messaging feature that it had been testing since last May.

As of now, the new addition is only available in Canada, which has proved to be a key area for YouTube - users in Canada share 15% more videos than the average user, and its home to a strong YouTube star community, Google product manager Shimrit Ben-Yair said, according to The Financial Post.

The messaging feature is built directly in YouTube�s platform, making it easier for users to chat and share videos

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