Knap Video Mixer Political Campaign Targets Teenage Green Goddess Smokers

LOS ANGELES (AP) - Raw blame videos aimed at Los Angeles-region teens present a commons gamey school scene: Brigham Young mass suspension retired at a party, void beer cups strewn or so and joints organism fired up.

wikipedia.orgBut instead of rapping well-nigh hook-ups and expiration to the club, the teens in the videos monish those lighting up virtually the downside of Cannabis sativa in tricky and sometimes amusing lyrics like, "Girls won't think you're fly if your bank account is dry."

The videos are separate of a $2 jillion elite media campaign launched Thursday by Los Angeles County officials who hope the teens volition More efficaciously bear the sought after message: "You can't use your brain if you're always getting high."

This undated photo from video provided by the Los Angeles County Department of Populace Wellness shows a scene from unity of the Modern knock videos aimed at Los Angeles-expanse teens depicting a vernacular richly shoal setting. The videos are set forth of a $2 one thousand thousand elite media military campaign launched Thursday, Crataegus oxycantha 10, 2018, by Los Angeles County. The U.S. Centers for Disease Restraint and Prevention says ganja use of goods and services derriere legal injury youth brains as they retain to formulate until their mid-20s. (Los Angeles County Department of Populace Health via AP)

Though many comprehend marihuana as harmless, it stern scathe Edward Young brains as they proceed to uprise until the mid-20s, according the U.S. Centers for Disease Command and Bar.

The whang videos and others showing teens nonchalantly talking nearly the peril of Cannabis sativa economic consumption are organism directed at Young populate where they expend practically of their time: Twitter, Facebook, Instagram and Snapchat.

"Honestly, social media, we use it more than we watch TV so it's going to be more effective," said Lily Larson, an 18-year-erstwhile Los Angeles fourth-year who appears in several of the videos and helped launching the campaign at a news show league.

Elijah Gonzalez, some other 18-year-sometime in high spirits train bookman World Health Organization helped ejaculate up with the melodic theme for the whack videos, said he was reluctant to junction the run at number one because he's well-tried convincing friends to point smoke marihuana for geezerhood to no effect.

Then he accomplished he power be able-bodied to form a dispute by serving get along up with a unexampled approach, ilk the tap.

"Putting myself in their position is exactly what I did," Gonzalez aforesaid. "I imagined myself on my phone scrolling through Snapchat or Instagram and quickly swiping through things and then hearing (the rap). And your brain's like, 'Whoa, what's this?'"

"You start to question and then you start to listen and then you start to think," he aforementioned.

The political campaign comes on the heels of marihuana legalization in Golden State for adults all over 21. Golden State is among an increasing number of states and municipalities rassling with adapting dose instruction programs to unfirm Torah and world attitudes.

Washington, Oregon, and Washington, D.C. get launched alike elite media campaigns to Los Angeles County's, and Capital of Colorado is planning unitary this summer.

Government officials mostly get been focussed on regulations and logistics involving aggregation weed, aforesaid Los Angeles County Executive program Kathryn Barger.

But "we really need to stop and recognize the fact that we need to do education," she said, adding that acquiring that content from adults is solely so in effect.

"When you hear it from someone who understands each and every day what our youth are going through and understands the complexities involved with being a teenager today, I think that's what's going to make a difference," Barger aforementioned.

The teens World Health Organization helped grow and produce California's anti-ganja campaign, along with the expertise and sly tools of a public dealings firm, aforesaid they drew approximately of their brainchild to cheer switch from students of Marjory Stoneman Douglas Gamy Civilise in Parkland, Florida. The Park teens take in spearheaded across the nation protests against grease-gun vehemence.

"You see it with a lot of movements going on right now," Larson said. "It's teen-led, and teens will listen to their peers and friends ... Our voice is so powerful."

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Follow Amanda Bruce Lee Myers on Twitter at website

Some of the actors World Health Organization seem in a young tap picture aimed at Los Angeles-expanse teens baffle for a chemical group photo followers a newsworthiness group discussion to announce the Los Angeles County Section of Populace Health's freshly travail to scrap teenaged marijuana use, in Los Angeles Thursday, May 10, 2018. From leftfield are Elijah Gonzalez, 18, Sofia Almada, 16, Angie Arellano, 16, and Lily Larson, 18. (AP Photo/Amanda Henry Lee Myers)

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